Indeed, recognising merit, along with fairness, is one of the cornerstones of the Group's human resources policies in terms of sustainable results, behaviour and respect for corporate values. Together with fairness because, while it is true that people must be selected, developed and rewarded on the basis of their skills, abilities and commitment, it is also important to offer fair opportunities to all to ensure that everyone can best express their full potential. It is only with merit and fairness that the challenging goals set by the Strategic Plan can be achieved, and the satisfaction of the people helps to ensure a better customer experience for the 45 million customers reached by our platform. The Group's Remuneration and Incentive Policies are also inspired by meritocracy and fairness, through structured, transparent and shared processes.
All remuneration elements, such as fixed remuneration, benefits and short and medium-term incentive schemes, were developed organically, based on principles of reasonableness, fairness and transparency, whilst ensuring adequate levels of competitiveness aimed at attracting the best resources on the market and motivating and retaining key competencies.